When Growth Hacking Goes Bad
Andreessen Horowitz-backed music lyrics and annotations Rap Genius was the latest to stray over to the darker side of so-called “growth hacking,” with its spammy SEO tactics disguised as an affiliate program. Called out, exposed and now punished by Google, the site’s traffic has tanked. But Rap Genius, thanks in part to that $15 million investment, will probably recover.
Continue Reading http://techcrunch.com
Join the Discussion