The Olympics' Social Media Secret Weapon
The 2012 Olympic Games were accurately described by many as the world's "first social Games" for the unprecedented ways in which digital communication connected athletes, media and fans. For the International Olympic Committee (IOC) this meant promoting the Games online played out more or less like you'd expect, primarily happening on Facebook and Twitter. But this year's Winter Olympics require a different approach, according to Alex Huot, the IOC's social media director.
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