How Buffalo Wild Wings Turned the Sports Bar Into a $1.5 Billion Juggernaut
Before dawn on March Madness Sweet 16 game day, a semitrailer trundles up to an unmarked door in a strip mall in Germantown, Wis. Two men unload the prized cargo: 2,250 pounds of chicken wings and 69 gallons of sauce. Seventeen hours later, with the Wisconsin Badgers fighting from behind against the North Carolina Tar Heels, the wings are flying from a storage room cooled to 28F into a cramped kitchen where a dozen cooks jostle amid shouted orders, sizzling grease, and the occasional...
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