10 years ago
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Today's Wacky advertising: A DVD that smells like Domino's pizza after being played
Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.
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Stupid idea. 1. DVD's are old and few people still use them. At least make it a blu-ray, and even then good luck competing vs digital distribution (maybe it's different in brazil). 2. It wont smell like real pizza, and even if it does, what's stopping the person to order a cheaper alternative. I could go on but I'd just be wasting my (and your) time. This will not fly.