Amazing new Pepsi ad in London is causing some strange sightings, literally.
Pepsi Max brings you the Unbelievable. Pepsi Max surprise commuters with an 'unbelievable' augmented reality experience at a bus shelter on New Oxford Street in London. Watch their reactions as unbelievable scenarios unfold before their very eyes; from a giant robot crashing through the street to a passer by being abducted by flying saucers.
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They should have a horror mode for night time.
Risky.. I bet a lot of pants would be shat
Genius marketting.
I would make the cgi events more subtle and harder to spot.