The slow death of the microwave
America is tired of the microwave. Microwave sales have fallen or remained flat every year for nearly a decade in the US. Unit sales have tumbled by 25% since 2000, and 40% since their peak, in 2004. The waning popularity of the American microwave deserves a closer look. For 40 years, Americans bought microwaves by the millions, and more of them each year. Some 90% of American households now own a microwave, according to the US Bureau of Labor Statistics.