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Published 5 years ago by MarketForecast with 0 Comments

Neuromarketing: How's consumer science impacting the marketing strategies?

When a consumer watches your ad, as a marketer, how would you comprehend the perception of the consumer? Surveying? Well, yes. Having said that, even when you ask a consumer to respond to your ad or a marketing campaign for that matter, he/she may not always be able to tell what’s happening to them or how they are feeling at every moment. That’s when neuroscience comes in the picture to get you covered.

 

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