5 Big Ways Big Data Is Changing PR
Don’t look now, but “big data” is on a collision course with your company. And from a PR standpoint, that could spell disaster. Especially if you’ve failed to recognize the powerful role big data can play in helping PR professionals gain useful insights, formulate better communications strategies, and make more informed decisions for their clients and companies. Ready or not, big data is bearing down, and its impact will change public relations forever.