Celebrity isn’t just harmless fun – it’s the smiling face of the corporate machine
Now that a reality TV star is preparing to become president of the United States, can we agree that celebrity culture is more than just harmless fun – that it might, in fact, be an essential component of the systems that govern our lives? The rise of celebrity culture did not happen by itself. It has long been cultivated by advertisers, marketers and the media. And it has a function. The more distant and impersonal corporations become, the more they rely on other people’s faces to connect them to their customers.
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