Note that this does not take into account what would happen to their subscriber numbers if they introduced ads.
Citing the source of the article: "Netflix is well aware that if they introduced commercials, there would likely be a mass exodus of subscribers."
They are not "giving up" money, since it's money they don't have and, as a subscriber, I pay to watch, not to see ads, if I was to see ads, I would expect to watch it for free and I would subscribe to Amazon Prime.
Note that this does not take into account what would happen to their subscriber numbers if they introduced ads. Citing the source of the article: "Netflix is well aware that if they introduced commercials, there would likely be a mass exodus of subscribers."
They are not "giving up" money, since it's money they don't have and, as a subscriber, I pay to watch, not to see ads, if I was to see ads, I would expect to watch it for free and I would subscribe to Amazon Prime.